A successful digital marketing strategy is important for the travel industry which involves more than just inspiring travel plans in customers or clients. The real aim is to frequently encourage them to buy travel deals. Ultimately, the goal is to bring your customers back and gain their loyalty so that they will continue to seek your services for their regular vacation planning and travel suggestions.
Tourism & Travel - Role Of Digital Marketing
August, 2021The global tourism market is huge, generating over $1.3 trillion in revenue per year. In 2019, digital travel sales are set to reach $755 billion, more than half of the total receipts.
With such a large audience and a massive potential gain, the tourism and travel sector is fiercely competitive. As such, brands must use innovative digital marketing strategies to stand out.
It incorporates many industries, including lodging, transport, attractions, travel companies, and more. In its broadest sense, tourism is defined as when people travel and stay in places outside of their usual environment for less than one consecutive year for leisure, business, health, or other reasons. Globally, travel and tourism’s direct contribution to GDP was approximately 2.9 trillion U.S. dollars in 2019.
When looking at countries that directly contributed the most to global GDP the United States’ travel and tourism industry contributed the largest sum at 580.7 billion U.S. dollars. Meanwhile, in a ranking of the countries with the highest share of GDP from travel and tourism the city and special administrative region of Macau generated the highest share of GDP through direct travel and tourism of any economy worldwide.
This industry was severely impacted by the global coronavirus (COVID-19) pandemic that began in early 2020.
Statista dossier on the economic impact of the coronavirus on the tourism industry worldwide:
Power Of Digital Marketing
1.
new digital trends
Digital marketing is constantly evolving. Only a decade ago, the mere fact of having a website was considered a digital marketing initiative, an add-on to a fully autonomous marketing campaign strategy. Now, obviously, this is no longer the case. Digital marketing is at the heart of every sensible company’s marketing and sales strategy. And so it should be. Now, more than ever, there is a huge potential to draw on digital trends, smartphone usage and social media to promote destinations and services. Companies in increasing numbers are seeking to tap into the infinite potential of mobile communications and the incredible hype factor of apps, in fact, are already experimenting with ways to integrate the app into their marketing mix!
2.
Huge & Big Data!
If you have an analytical mind, then tourism digital marketing could definitely be for you! Modern marketers spend huge amounts of time and effort trying to understand and adapt to the customer’s behavior. Data is driving much of digital marketing strategy today, as marketers have access to more information about consumers and their shopping habits, and are able, thanks to fast-evolving technologies, to both gather and use intelligent insight about customers to target them with the right offering. It’s not simply about finding clients that are interested in your destination, but also about being able to target your advertising to make the right offer to the right person – thanks to social advertising!
3.
Create and Sort inspiring content
Tourism digital marketing is not simply about data analytics. It is also about creating great content to inspire travelers and build customer engagement. It is ultimately about creating strong ties with customers to foster brand engagement and minimize risk in one of a person’s most important annual choices: where to spend his or her hard-earned vacation…